victoria

My campaign was named “Murses as Nurses”. A “murse” is a slang term for a male nurse. The goal of this campaign was to simply promote and encourage men in the nursing field and encourage others to join the nursing field (men or women). I promoted my campaign through three different genres: A Twitter account, infographic, and a Facebook group account. Both my Twitter and Facebook accounts were named “Murses as Nurses” and had the same profile picture and header for both. I posted the same articles to both my Twitter and Facebook accounts to ensure that the same points were getting conveyed to both audiences. My intended primary audience was males who were already active in the nursing field or males that didn’t have a set career path. I also tried to target nurses or people who wanted to become nurses for the encouragement of male nurses and female nurse as a whole.  These genres worked for my intended audiences because they are easy to access and not something that takes a lot of work to read. I could manipulate my genres by adding videos and hashtags which made them more entertaining than something like an informational website. The posts I made on my Twitter and Facebook accounts were mainly articles and videos that illustrated different topics of men in the nursing field. I tried to state my opinion or highlight the facts that I found interesting within each article so that I was not just posting random articles and videos. I also tried to only post videos that were relevant to males in the nursing field and videos that were credible. I felt that this gave my campaign more logos and ethos. I think that if I were to just constantly tweet random opinions about the stereotype with men in nursing that I wouldn’t receive as much positive feedback. My infographic’s title was “Why Nurses Rock” and described eight different characteristics that mostly all nurses possess (male or female). Underneath each point I wrote a sentence or two about why that trait was important to the nursing field. I steered away from focusing my infographic on strictly male nurses because I wanted to be able to utilize this genre on my Facebook and Twitter accounts without anyone thinking I was trying to put down nurses who are women. I think that my infographic had really strong pathos, because it wasn’t tearing a group down to boost another group up. Instead it boosted both male and female nurses up and celebrated their select characteristics. The infographic’s purpose was to simply bring all nurses together and celebrate nurses as a whole. My promotional strategy for this project was different for my Twitter and Facebook accounts. For my Twitter account I tried to find a pre-existing audience supporting male nurses. At first I was only finding nursing accounts that weren’t male or female, but after a while I found more “mursing” accounts than I thought I would. My Facebook group account was very hard to promote because I was trying to add people I know and then ask them to add people they know and I didn’t have as much freedom with getting followers/members to my Facebook group as I did with my Twitter account. I promoted my infographic on both the Twitter and the Facebook accounts. I also promoted my Twitter account within my Facebook group. My Facebook group was by far the most stressful because I constantly had to try to add people to the group who I really didn’t know on a personal level. Unlike Twitter where you can follow people and they have a choice to follow your page or not follow your page, Facebook forces them into the group and the person has no choice once you “add” them to the group they are then a member. So, it was easier to follow people I don’t know casually on Twitter than forcing people I didn’t know to be a part of my group on Facebook. In my opinion Facebook made it hard for me to draw attention to my campaign because it was difficult to target my desired audience. The genre that was the most successful of the three was by far my Twitter page. I had followers on my Twitter that were already fans of men in nursing. The infographic on my Twitter page has way more views than on my Facebook page. I started promoting these genres after peer review. At first when I started following people and posting nothing was happening with any of my genres. When my audience wasn’t responding I thought that it was best to continue to follow more relevant accounts and post more types of media such as videos and articles to try and grab my audience’s attention.

When comparing this process of creating project #3 to the process of creating project #2 was that in my project #3 I had to be very careful about my word choice and what I posted. With project #2 being a research paper it was filled with facts and also wasn’t going to be posted on the internet. With project #3 my campaign was broadcasted on the internet through social media sites which made it accessible to virtually anyone. The internet can be a very sensitive place that is full of judgment and sometimes even backlash. With my project #3 I wanted to promote my campaign “Murses As Nurses”, but had to careful that I wasn’t putting down female nurses or encouraging the idea that male nurses are superior to female nurses. This was by far the most challenging part of project #3 because I still wanted my campaign to be geared towards encouraging men in nursing and future men in nursing, but still had to make sure I emphasized that all nurses are important and no gender should be superior to the other in the nursing field. The advice that I would have given myself for project #2 in order to make project #3 easier would be to pick a topic that has a solid existing audience or fan group. This is because I found it hard to find Murse Twitter groups or a large audience that supports Murses. So, picking a topic with a large fan base would make it easier to get followers and find other relevant posts that are specific to the topic.